Fertilizer Latino Americano welcomes you to Rio!

CONFERENCE GUIDE

Fertilizer Latino Americano welcomes you to Rio!

CRU will host the 2025 Fertilizer Latino Americano conference at the Windsor Oceanico Hotel, Rio de Janeiro, 26-29 January 2025. Join key market players at Latin America’s biggest fertilizer networking event.

More than 1,000 delegates attended Fertilizer Latino Americano the last time it was hosted by CRU in Rio in 2023, making it the most successful year in the event’s history – which stretches back more than three decades.

PHOTO: CRU

Fertilizer Latino Americano (FLA) returns to the vibrant city of Rio de Janeiro in 2025. The event is the longest established and most influential fertilizer industry meeting in Latin America – and is celebrating its 36th anniversary this year.

The conference is a CRU and Argus collaboration and attracted over 1,000 delegates representing 500+ organisations when it was last held in Rio in 2023. The event offers excellent networking opportunities and is aimed at senior executives from across the international fertilizer supply chain, with leading producers, traders, distributors and consumers all represented.

As its name suggests, FLA has a particular focus on Latin America, while at the same time having a global reach with attendance from more than 60 countries. The event promotes commerce, investment, partnerships and innovation across the Latin American market. A large-scale exhibition and numerous networking events also provide extensive business opportunities throughout the conference.

By allowing fertilizer companies to meet, negotiate and do business at the very start of the year, Fertilizer Latino Americano’s timing in January has always been an advantage. The return to Brazil in 2025 is also generating extra industry interest – as it offers attendees access to key players operating in one of the world’s largest fertilizer markets.

Dominic Halahan, CRU’s portfolio director, anticipates a record attendance for the 36th edition of the region’s most influential and prestigious fertilizer gathering: “While the last two years have seen fertilizer markets change and adapt to new trade flows and adapt to unforeseen circumstances, Brazil and Latin America have continued to play a central role in the fertilizer industry. Don’t miss out on this major networking opportunity at an event designed for the industry – joining the biggest fertilizer buyers, traders and manufacturers involved in the Latin American market.”

SPEAKER: TERJE BAKKEN

Head of Ammonia and Fertilizers, ATOME

“Today, the Mercosur region imports 90-95% of its nitrogen fertilizers, and ATOME saw an opportunity to build a world-class facility where nutrients are needed most: in the market. Our flagship Villeta project leverages excess renewable power and a strategic location in one of the most important food-producing regions in the world.”

Key themes

The event’s three-day agenda offers comprehensive market coverage. This year, there will be a particular focus on:

• Latin America’s speciality fertilizer market
• Brazil’s importance to global food security
• Developments in the biostimulants market
• The role of start-ups in fertilizer industry innovation
• Global freight market outlook
• Brazilian agricultural market outlook
• Long- and short-term fertilizer markets drivers
• The impact of geopolitics on fertilizer markets
• Innovative nitrogen stabilisers in Latin-America.

A series of panel discussions will also address key current issues, including:

• Global fertilizer markets
• Green ammonia projects and new production technologies
• Market outlooks for biostimulants, organo-mineral fertilizers and Latin American agricultural production
• Regenerative agriculture and climate change
• Nutrient balances and soil fertility status by country
• The legislative panorama in Latin America
• The region’s use of innovative nitrogen stabilisers.

CRU’s expert analysts will also be present to offer their insights into price expectations and global supply and demand trends across all the key markets.

This year, CRU is proud to have support from leading fertilizer and agricultural organisations in Latin America including Abag, Abimilho, Abisolo, Abitrigo, AMA Brasil, Anacofer, ANDA, Fertilizar, IBRAM, Siacesp and many others.

The conference is also backed by the following top tier sponsors: Ma’aden as diamond sponsor; Petrobras as sapphire sponsor; Koch Agronomic Services and OCP Nutricrops as platinum sponsors.

CONFIRMED TOP-TIER SPEAKERS

• Alzbeta Klein, CEO, International Fertilizer Association
• Motti Levin, CEO, Haifa Group
• Chrystel Monthean, Executive Vice President Americas, Yara International
• Jason Newton, Chief Economist and Head of Market Research, Nutrien
• Mark Ringkob, Vice President, Commercial, The Mosaic Company
• Mario Suffriti, Commercial Director, Profertil
• Leonardus Vergutz, Chief Scientific Officer, OCP Nutricrops
• Matías Ruffo, Director Agronomy, Latin America & Southern Africa, Koch Agronomic Services
• Luís Prochnow, Director General, NPCT
• Mauricio Medici, Licensing Manager/Area Sales Manager, Stamicarbon
• Bruno Fonseca, Senior Economic Analyst, Rabobank
• Sarah Reiter, Executive Vice President, Business Development, BioConsortia
• Cleber Vieira, Partner, Agroconsult
• Humphrey Knight, Principal Analyst, Phosphates and Potash Fertilizers, CRU
• Vatren Jurin, Chief Technology Officer, Dunham Trimmer
• Terje Bakken, Head of Ammonia and Fertilizers, ATOME.

SPEAKER: VATREN JURIN

Chief Technology Officer, Dunham Trimmer

“The Latin American agricultural sector has been quietly pioneering the adoption of value-added fertilizers (VAFs) – also known as specialty fertilizers – particularly in its vast row crop operations and high-value specialty crop segments. This market, hidden in plain sight for years, has now reached a critical inflection point, with global valuations touching $19.3 billion in 2022 and projected to surge beyond $30 billion by 2030.”